This week, the Beverage Brothers team came together at our Christchurch HQ for a full Brand Immersion session — and it was a great one. We spent time deep diving into territories, discussing current market trends and challenges, and most importantly, tasting every product in our portfolio (yes, every single one). The session gave the team a broader, more confident understanding of our brands and what sets them apart. Ongoing training like this is key to our success — it ensures our team stays sharp, knowledgeable, and ready to support our customers and brand partners in the best way possible.